Reason #1: Some invalid addresses are actually be valid

Address Validator does not own or maintain any address data. Instead, we license datasets from third party providers that integrate with postal services globally. These datasets are pretty comprehensive, but some addresses that slip through include:

  1. New developments: it takes some time for new addresses to be fully synchronized with all the address datasets
  2. Rural areas: Some rural areas may not be well covered by available address datasets 
  3. Poorly formatted addresses: Some addresses contain superfluous information and are poorly formatted. As a result, there is no match found. However, these addresses are actually deliverable.

Reason #2: Blocking addresses can lower conversion rate

We have designed Address Validator to have little to no impact on your conversion rate and blocking addresses can lower the conversion rate.

What can I do to reduce the frequency of invalid addresses?

Suggestion A: Sterner warning messages

By default, the warning message displayed looks like this:

You can customize the messaging on your Address Validator app dashboard > Address Prompts tab > scroll down to the Customization section:

Utilizing a sterner message will make the customer more likely to double check their shipping address before proceeding through checkout.

Suggestion B: Email notifications for invalid addresses 

Email notifications are sent out whenever a customer proceeds through checkout with an address that cannot be validated, despite the warnings. You can enable these on your Address Validator app dashboard > Email Notifications tab > Who gets these emails?

You can enable these email notifications for the store and/or the customer by checking the relevant boxes. Also, you can customize where these emails are sent to in the Email address field. You can add multiple email addresses in the field, just separate them with commas.

Last resort: Block invalid addresses

If invalid addresses are very problematic and you want to prevent them at all cost, there is an option to block them. You can block invalid addresses on Address Validator app dashboard > Address Prompts tab > scroll down to the Customization section > Custom CSS box and input: 

#btn-proceed-address { display: none; }

This customization prevents users from proceeding with an invalid address by hiding the proceed button and only allows the customer to update the existing address. It looks like this:

Once again, this is not recommended.

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